Luke Van Meter, Creative Director

As a creative director in the mature marketplace, Luke has spent the last 10 years honing his understanding of the baby boomer mindset, and using this knowledge to deliver relevant and perceptive work to clients that target this market.

Luke started his advertising career at Age Wave Impact, an agency focused on the mature consumer. There, he created direct marketing and advertising materials for health care clients such as Blue Cross Blue Shield of Georgia, Empire Blue Cross Blue Shield, and New Jersey Blue Cross Blue Shield, and others that included Eddie Bauer, American Express, British Tourism Authority, and PaineWebber.

Today, as principal of the Van Meter Group, Inc., Luke's clients include Humana, Blue Shield of California, Smith Barney, Vanguard, Timm Medical Technologies, Bernafon Hearing Aids, Zimmer Spine, Pacific Pulmonary, and Resolution Health, which was recently acquired by Well Point. Luke¹s work shows his considerable experience in all media, from print to video to web-based communications.

Luke received his BA from Brown University.